Just a creative trying to make shit fun.

FROOT LOOPS
Roblox

Brief: Kids aren’t interacting with the backs of cereal boxes like they used to–how do we modernize Toucan Sam for the digital age?

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Answer: Go to where the kids are–Roblox. We created an entire Froot Loops video game where kids could Follow Their Nose through six different Froot Loops colored worlds. 

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Results:

• Effies- #1 Most Effective Brand of 2023

• 4 Gold Effies - Food & Beverage, Media 

• One Show Shortlist 2023 – Gaming 

• Over 131,630,421 impressions

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